orchidbertelsen.co — Industry Analysis
Who Is the Adult Amateur Equestrian?
Age and income profile of U.S. horse owners — American Horse Council data
Horse owners by age group
Under 18
8%
18–24
6%
25–34
17%
35–44
22%
45–59 ↑ Largest
41%
60+
6%
Median age: 38 years
Horse owners by annual household income
Under $50K
15%
$50K–$100K
35%
$100K–$150K
22%
$150K+ ↑
28%
50% earn over $100K annually
$1.5M
Average equestrian household net worth
92.6%
Of horse owners who are female
60%
Work in managerial positions
Sources: American Horse Council National Economic Impact Study; Horses Only industry data compilation